The Rise of New Sport Formats

VIP Area, Floor 1 | SAP Garden, Munich | Invite only

A seven-a-side league invented three years ago drew 120 million viewers. Sport is rewriting its own product to win the next generation. Deep strategic network and discussion event on what works, what risks tradition, and what comes next. Capital, innovation, and business opportunities.

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The market behind the table

120M

Cumulative livestream viewers for the 2026 Kings World Cup Nations across 40 games

85%

Of that audience under 30

$160M+

Raised by Kings League since 2023

200+

Territories carrying the 2026 edition

Host this room

01

Own the format conversation at STN Munich 2026. One host per topic, exclusively yours.

02

Shape the discussion and nominate the person who will sit across from you.

03

Branding in the box, on the agenda, and on the full attendee list afterwards.

Pick your topic. Lead it.

One host per topic. Once a room is taken, it is taken. Tell us whether you want to host or join, and we will come back with availability and the full agenda.

2 December 2026 · SAP Garden, Munich

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