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THE ROOM
You'll Recognise the
People Next to You
STN brings together the operators actually running sport, and if you run a club, a league, a federation or a national programme, your peers are already on the list.
Past editions have hosted leadership from:
Clubs & Teams
Professional clubs and teams across football, basketball and other sports, from Europe, the Americas, the Middle East, Asia and Africa
Leagues
Decision-makers from leagues of every size, including the NFL, NBA and counterparts shaping their sport around the world
Federations & Olympic Committees
National governing bodies and Olympic committees from over 30 countries across five continents
Global Brands & Platforms
Sports innovation leadership from Adidas, Google and partners across the global ecosystem
What's Your Priority?
STN is built for both sides of the game.
On the Pitch
Performance, Health & Talent
For sporting and technical leaders driving results on the field.
→ Data-driven recruitment & scouting
→ Player development & performance optimisation
→ Youth pathways & talent identification
→ Turning analytics into decisions
Off the Pitch
Commercial Strategy & Growth
For sporting and technical leaders driving results on the field.
→ Fan engagement & direct-to-fan products
→ Sponsorship innovation & partnership models
→ Stadium experience & smart venue tech
→ Data, media rights and digital strategy
YOUR JOURNEY
360° in 48 Hours
Two days designed to take you from first conversation to signed follow-up.
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2
December 1 · 13:00–17:00
Sports Leadership Seminar
SAP Garden · 35 executives per track · Application required
A closed-room session with your peers. Private roundtables, real case studies, no panels for the sake of panels. Chatham House rules. The seminar is where the relationships that drive the next 12 months actually start.
→ Closed room, peer-only conversations
→ Real implementation cases, not theory
→ Turning analytics into decisions
December 1 · 17:30–20:30
International Welcome Cocktail
Location TBD
The official reception. Drinks, hors d'oeuvres, and the kind of unhurried conversations you can't book on a calendar. Old friends reconnect, new partnerships start.
December 2 · 09:00–17:00
Summit Day
SAP Garden · 2,000 attendees · Full ecosystem
The main stage. 200+ startups from 30+ countries demoing the technology shaping the next season. Keynotes, panels, the Startup Exhibition, and curated B2B meetings booked around your priorities.
→ Thought leadership keynotes
→ High-level panel discussions
→ Startup Exhibition with live demos
→ Exclusive roundtables and B2B meetings
WHY NOW
End of the Year.
Start of Next Season.
December is when sports organisations close the books on this year and decide what next year looks like. STN brings the people, the technology and the partnerships into one room at exactly that moment.
Where global sports leadership converges to plan the next year.
Munich, at the SAP Garden, is the central meeting point for sports organisation leaders flying in from across five continents at exactly the moment when budgets, partnerships and priorities are being set. Come for two days. Leave with a year's worth of partnerships.