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Creators Economy Leads the Path
VIP Area, Floor 2 | SAP Garden, Munich | Invite only
The creator economy is rewriting how sport is watched, sold, and monetized. Rights have never been worth more, or harder to package. Deep strategic network and discussion event on where attention and value actually sit. Capital, innovation, and business opportunities.
The market behind the table
$67.34B
Global sports rights spend, 2026, up 9.6%
$14.2B
Of that from streamers
44%
Of streaming spend now from generalist platforms, up from 31% in a single year
52%
Of global spend still in North America
Host this room
01
Own the monetization conversation at STN Munich 2026. One host per topic, exclusively yours.
02
Shape the discussion and nominate the person who will sit across from you.
03
Branding in the box, on the agenda, and the full attendee list afterwards.
Pick your topic. Lead it.
One host per topic. Once a room is taken, it is taken. Tell us whether you want to host or join, and we will come back with availability and the full agenda.
2 December 2026 · SAP Garden, Munich
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