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VIP Rooms · STN 2026

The rooms where
the deals get made

The intimate space where the full ecosystem comes together for a deeper exchange.

Twelve closed door roundtables running alongside the summit. Each one takes a single topic, fills the table with the people who actually decide, and gives one brand the right to host it. No stage, no audience, no pitch deck.

How a VIP Room works

A table, not a stage

Every room takes one topic the industry has not settled yet, and puts 15 to 20 people around a table who can actually move it. No panel, no audience, no pitch deck.

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The rooms run on Floor 2 of SAP Garden alongside the main summit, so the people you want are already in the building. Guests are invited rather than registered, which is what keeps the table worth sitting at.

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One brand hosts each topic. That brand shapes the discussion, nominates who sits across from them, and leaves with the room.

FORMAT

Closed door roundtable. Nothing recorded, nothing broadcast.

At the table

15 to 20 curated guests,

by invitation only.

Host

One brand per topic, exclusively. Twelve rooms, twelve hosts.

Where

VIP area, Floor 2,

SAP Garden, Munich.

Choose a room

Fan Engagement and Connected Fitness

The Engagement Layer

Every fan touchpoint and every workout is a data stream. The winners turn it into loyalty.

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Content Monetization

Creators Economy Leads the Path

Rights have never been worth more, or harder to package.

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Hospitality and Premium Experiences

Sport Hospitality

Hospitality is where sport earns its premium. The question is who designs the experience.

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Longevity

The Longevity Playbook

The transition from lifespan to healthspan, and the capital following it.

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The Global Opportunity

Women's Sport Innovation Forum

The fastest growing commercial opportunity in sport, and who moves first.

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Open a room for the full agenda, the market behind it, and who sits at the table.

Why host a room

Exclusivity

Own your topic at STN Munich 2026. One host per topic, exclusively yours.

The guest list

Shape the discussion and nominate who sits across from you.

After the room

Branding in the box, on the agenda, and the full attendee list afterwards.

Pick your topic. Lead it.

One host per topic. Once a room is taken, it is taken. Tell us whether you want to host or join, and we will come back with availability and the full agenda.

2 December 2026 · SAP Garden, Munich

WHICH ROOM

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