Innovation often starts with a challenge. Finding the right solution means knowing how to define that challenge, and looking beyond the usual places. This 90-minute VIP roundtable brings together leaders from sport, healthcare, wellness and other industries to explore how technologies, expertise and capabilities from other sectors can help solve challenges in sport. Through real examples, a live demonstration of xFUSION and an open discussion, we will explore how to turn a business need into a clearly defined challenge, identify potential solutions across industries and assess where meaningful collaboration could begin. Participants are encouraged to bring a challenge from their own organization.