Re:Sport | Sports Tech Nation Summit

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Personalization in merchandising

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Omnichannel fan journeys

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Direct-to-fan brand experiences

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Future of stadium retail

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Fan data monetization

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AI-powered commerce

Re:Sport Themes

Focus on what matters most to you. Dive in and design your own experience.

Why This Matters Now

The rise of DTC, AI-driven personalization, and fan-first platforms has made sports retail a critical space for innovation.

At Re:Sport, we’re not just talking trends — we’re showcasing what’s working, what’s next, and who’s leading the way.

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The Sports Retail Innovation Experience at STN 2025

Direct-to-Fan. Powered by Innovation.

A collaboration between Sports Tech Nation & Re:Tech Innovation Hub

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OUR NETWORK & PARTNER

AGENDA

Time

Topic

Title

Description

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Retail Innovation Playbook: Lessons from Industry Giants

Retail Reinvented: What Sports Brands Can Learn from Industry Giants

Explore how major retailers outside the sports industry are leveraging technology, data, and customer insights to innovate. What lessons can sports brands adopt from the likes of Amazon, Walmart, and other retail powerhouses?

TBD

Retail Leadership in Sports

Game-Changing Strategies from the Top

Join a candid conversation with a senior executive from one of the world’s leading sports retailers - such as Nike, Adidas, or Lululemon - as they share their personal playbook for driving innovation in a fast-changing landscape. From rethinking the store experience to redefining customer connection through tech and brand culture, this session offers a rare insider’s view into the bold decisions shaping the next era of sports retail.

TBD

AI’s Impact on the Future of Sports Retail

Smarter Shopping: AI Transforming the Sports Retail Landscape

Discuss how artificial intelligence is revolutionizing sports retail, from predictive analytics and automated inventory management to hyper-personalized shopping experiences and AI-driven customer service.

TBD

Athletes as Entrepreneurs: Monetizing Influence Through D2C Brands

From the Field to the Marketplace: How Athletes Are Building D2C Empires

Get a fron line view on how professional athletes are leveraging their personal brands and professional experience to create direct-to-consumer brands. From apparel to supplements, learn how athlete entrepreneurship and fan communities are redefined.

Time

Topic

Title

Description

TBD

Wearable Tech and Consumer Engagement

Wear It Well: Enhancing Consumer Engagement Through Wearable Tech

Explore the integration of wearable technology with consumer engagement strategies. How are sports brands leveraging wearables not just for tracking performance but also for pushing real-time offers, updates, and personalized shopping experiences?

TBD

Tech-Driven Customization of Nutrition

Personal Plates: Customizing Nutrition with AI and Big Data

Discuss how AI and big data are being used to create highly customized nutritional products that cater to individual dietary needs and fitness goals, enhancing athletic performance and recovery.

TBD

AI-Powered Personalization Engines

Tailored to Win: AI-Driven Customization in Sports Retail

Showcase how AI algorithms are used to create personalized shopping experiences, customize products, and even predict future gear needs based on individual athletic performance and preferences.

TBD

Sustainable Innovation in Sports Apparel

Green Victory: Innovations Driving Sustainability in Sports Apparel

Highlight cutting-edge materials and processes that are reducing the carbon footprint of sports apparel, including biodegradable fabrics and zero-waste production techniques.

TBD

Augmented / Mixed Reality for Enhanced Engagement

AR in Action: Augmenting the Physical Retail Experience

Examine how augmented reality is being used in stores to provide interactive product information, simulate sports scenarios for better gear selection, and create gamified shopping experiences that engage customers.

TBD

Internet of Things (IoT) in Store Operations

Smart Stores: How IoT is Streamlining Sports Retail Operations

Look into how IoT devices are optimizing inventory management, enhancing security, and improving customer service through smart shelves, RFID tags, and automated checkouts.

TBD

Gen Z and Sports Retail

Next-Gen Fans: Tailoring Sports Retail for Gen Z

Focus on the preferences and behaviors of Gen Z, discussing how sports retailers can cater to this next generation of consumers through digital-first strategies, authenticity in marketing, and socially responsible practices.

Smart Stores: How IoT is Streamlining Sports Retail Operations

TBD

Retail Media Networks in Sports

From Shelf to Screen: Unlocking the Power of Retail Media in Sports

Retailers are becoming media platforms, using first-party data to create powerful advertising opportunities. Discover how sports brands can leverage retail media networks to reach customers in new, targeted, and engaging ways.

Re:Sport is the global track dedicated to retail, e-commerce, and fan commerce innovation — hosted inside Sports Tech Nation 2025 in collaboration with Re:Tech Innovation Hub and ISPO.

From AI-driven personalization to direct-to-fan experiences and stadium retail tech, Re:Sport brings together the leaders shaping the future of how fans shop, interact, and engage.

HOSTED BY

2025 HQ

Am Messesee 2, 81829 München, Germany

fernanda@sportstechnation.com

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