Personalization in merchandising
Omnichannel fan journeys
Direct-to-fan brand experiences
Future of stadium retail
Fan data monetization
AI-powered commerce
Re:Sport Themes
Focus on what matters most to you. Dive in and design your own experience.
Why This Matters Now
The rise of DTC, AI-driven personalization, and fan-first platforms has made sports retail a critical space for innovation.
At Re:Sport, we’re not just talking trends — we’re showcasing what’s working, what’s next, and who’s leading the way.
OUR NETWORK & PARTNERs
Conference Snapshot
Dive into the Re:Sport experience: two stages, endless ideas. Discover how innovation, insights, and connections unfold across every session.
10:00-10:30 AM | Fireside chat + Q&A: Green Victory: Innovations Driving Sustainability in Sports Retail
Highlight cutting-edge materials, experiences, processes and business models that are reducing waste and carbon footprintwhile delighting customers.
10:30-11:00 AM | Fireside chat + Q&A: Building on a Sporting Legacy: Christoph Dassler’s Journey from Heritage to Innovation
Join Christoph Dassler — descendant of the Puma legacy and founder of DSSLR — for a fireside chat on building a modern tennis-inspired brand. In conversation with Nino Bergfeld, Retail & CPG Lead at Salesforce, Christoph shares how heritage, craftsmanship, and new technologies shape the future of performance and lifestyle fashion.
11:00-12:00 AM | Roundtable Discussions
How to Win the Game of Competitive Pricing?
In sports retail, competition doesn’t just happen on the field - it happens on the shelf, online, and across every fan touchpoint. AI is reshaping how brands like Adidas, Nike, Lululemon, and PUMA turn agility into a competitive edge.
Next Play: The Hottest Sport Retail Trends Shaping 2026
From AI-driven personalization and smart stores to athlete-led brands and new digital commerce channels, the sports retail landscape is transforming at record speed. This session will explore the most important trends shaping 2026,
12:30-13:00 | Panel: Smarter Shopping: AI Transforming the Sports Retail Landscape
Discuss how artificial intelligence is revolutionizing sports retail, from predictive analytics and automated inventory management to hyper-personalized shopping experiences and AI-driven customer service.
13:00-13:30 | Panel: Retail Reinvented: What Sports Brands Can Learn from Industry Giants
Explore how major retailers both in and outside the sports industry are leveraging technology, data, and customer insights to innovate. What lessons can sports brands adopt from retail powerhouses?
13:30-13:45 | Fireside Chat: How Miami Heat Scores With Better Data 🏀
Join Emily Siegmann, Digital Media Strategist at the Miami Heat, for a fireside chat on how smarter data fuels stronger fan engagement and performance. In conversation with Aharon Bloch from Triple Whale, Emily reveals how the organization uses analytics to optimize content, personalize experiences, and drive measurable business impact on and off the court.
CONFIRMED SPEAKERS
Re:Sport is the global track dedicated to retail, e-commerce, and fan commerce innovation — hosted inside Sports Tech Nation 2025 in collaboration with Re:Tech Innovation Hub and ISPO.
From AI-driven personalization to direct-to-fan experiences and stadium retail tech, Re:Sport brings together the leaders shaping the future of how fans shop, interact, and engage.
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2025 HQ
CONTACT US
Am Messesee 2, 81829 München, Germany
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