Where football’s sharpest minds meet the game’s most powerful tools.
From raw data to game-winning decisions, this track unites elite analysts, performance experts, and innovators to explore how AI is transforming football.
Learn from leaders at UEFA, Bayern Munich, Hoffenheim, PSV, and Benfica as they share how advanced models, new metrics, and smarter workflows are unlocking deeper insights and shaping the future of the game.
A Three-Day Football-First Experience
Day 1 – Closed-Door Analyst Session
An intimate gathering focused on practical performance workflows, real-life challenges, and direct peer exchange.
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Sharing and refining analyst–coach communication
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Reviewing match analysis processes
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Discussing best practices for structuring analysis teams
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Interactive Q&A with leading practitioners
Day 2 – Main Conference: AI & Football Performance
A full-day program combining keynote talks, panel discussions, and case studies.
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AI’s impact on football performance and tactical decisions
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Creating and refining football metrics
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Club case studies showing real applications of data and AI
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Integrating technology while staying rooted in football principles
Day 3 – Exclusive Training Center Visit
A rare opportunity to go behind the scenes at a world-class football facility.
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Observe how elite clubs integrate technology into daily training
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Speak directly with performance and data teams
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Gain insights into operational and tactical environments at the highest level
Previous Attendees
From football federations to fast-growing startups — here’s a look at some of the organizations who’ve joined us over the years.
Explore the most advanced strategies reshaping football analytics — from pitch to platform.
Building the Foundations for AI
Learn how to organise and manage football data to create real AI opportunities. Explore how building Data Lakes can integrate into workflows and prepare for advanced analysis.
Possibilities & Insights from AI in Football
Discover where AI is making the biggest impact in the game — from revealing hidden patterns to developing metrics that help coaches make sharper, faster decisions.
Case Studies & Innovation in Performance
See how clubs, analysts, and innovators apply technology to solve football challenges. Understand what works, what fails, and how to adapt these ideas for success.
Football Theory in the Age of Technology
As tech becomes more powerful, staying football-focused is key. Learn to analyse football actions through the correct actions so data supports, not replaces, the game.
HOSTED BY Sports Tech Nation 2025
As part of Europe’s leading sports innovation summit, hosted inside ISPO Munich, you’ll also connect with 2,000+ sports professionals, 70+ global speakers, and 100+ startups shaping the future of the game.
2025 HQ
CONTACT US
Am Messesee 2, 81829 München, Germany
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